音乐订阅收入推动绝大多数主要市场实现收入增长

• Subscription services’ revenues up 51 per cent in 2013, helping global digital revenues grow by 4.3 per cent  

• Europe sees growth for the first time in 12 years.  Revenues stable in the US and up in Latin America.

• Sharp drop in Japan sees overall global industry revenues decline by 3.9 per cent

• Global revenue excluding Japan fell by 0.1 per cent

• IFPI Digital Music Report highlights growth potential of emerging markets

• 由于订阅服务收入2013年增长了51％，全球的数字收入增长4.3％ 
• 欧洲市场在12年后首次恢复了增长。美国市场收入继续趋稳，拉丁美洲收入有所增长
• 如果把日本数据包括在内，音乐行业的全球收入下降了3.9%
• 如果剔除日本的数据，全球收入仅下降了0.1％
• IFPI数字音乐报告突出了新兴市场的增长潜力

  Music fans’ growing appetite for subscription and streaming services helped drive trade revenue growth in most major music markets in 2013, with overall digital revenues growing 4.3 per cent and Europe’s music market expanding for the first time in more than a decade.

 音乐迷们对订阅服务和流媒体服务日益增长的需求，推动2013年绝大多数主要音乐市场的贸易收入实现增长：数字收入增长了4.3%，欧洲市场在12年后首次恢复了增长。

The US recorded music market continues to stabilise, growing by 0.8 per cent in trade revenue terms with strong demand for streaming services.  Europe has returned to growth after 12 years, with all top five markets – France, Germany, Italy, Netherlands and the UK – seeing an increase in revenues.  Latin America saw a 1.4 per cent growth, with strong digital revenues helping offset declining physical sales.

美国音乐市场继续趋稳，贸易收入增长了0.8％，消费者对流媒体服务需求强劲。欧洲市场在12年后首次恢复了增长。法国、意大利、德国、荷兰和英国这五个欧洲地区最大的市场，收入都有所增长。拉丁美洲市场收入增长1.4％，其数字收入的大幅增长抵消了实体销量的下滑。

IFPI’s Digital Music Report is published today, showing the global music business offering consumers an ever more diverse range of licensed music services.  Revenues from streaming and subscription services leapt 51.3 per cent globally crossing the US$1 billion threshold for the first time.  

IFPI数字音乐报告今日发布，展示了全球音乐业务为消费者提供了更多种类的授权音乐服务。订阅收入和流媒体收入大幅增长，增长率高达51.3%，全球总收入首次超过10亿美元。  

Despite positive trends in most markets, overall global music trade revenues fell by 3.9 per cent to US$15.0 billion in 2013.  The result was heavily influenced by a 16.7 per cent fall in Japan, which accounts for more than a fifth of global revenues.   Japan remains a market in transition, with legacy mobile products and physical format sales only now starting to decline, while streaming and subscription services are still establishing themselves.  

尽管大多数市场形势喜人，2013年全球音乐贸易收入约为150亿美元，下降了3.9%。这一数据主要受日本影响。日本收入占全球总收入五分之一，其收入锐减了16.7％。 日本市场仍处于转型阶段，其传统移动产品收入和实体格式收入目前正开始下降，而流媒体和订阅服务尚处于建立阶段。  

Excluding Japan, the overall global recorded music market was broadly flat, declining in value by 0.1 per cent.  

如果剔除日本的影响，全球音乐收入基本与去年持平，下降了0.1%。  

Frances Moore, chief executive of IFPI, says:  “Even accounting for the difficult situation in Japan, the global recording industry is in a positive phase of its development.  Revenues in most major markets have returned to growth.  Streaming and subscription services are thriving.  Consumers have a wider choice than ever before between different models and services. And digital music is moving into a clearly identifiable new phase as record companies, having licensed services across the world, now start to tap the enormous potential of emerging markets.”

弗朗西丝·摩尔，国际唱片业协会首席执行官说：“即使日本市场正处于艰难时刻，全球唱片业正处于一个乐观的发展阶段。”绝大多数主要市场的收入恢复增长，流媒体和订阅服务蒸蒸日上。可供消费者选择的模式和服务范围比以往任何时候都更广泛。随着唱片公司在全球范围内开展音乐服务授权并开始挖掘新兴市场的巨大潜力，数字音乐正在迈入一个新阶段。

Subscription and streaming surging 

订阅收入和流媒体收入不断攀升 

The digital market has continued to diversify with revenues from subscription services, such as Deezer and Spotify, growing by 51.3 per cent, passing the US$1 billion mark for the first time. Global revenues from subscription and advertising-supported streams now account for 27 per cent of digital revenues, up from 14 per cent in 2011.

数字市场继续呈现多样化，音乐订阅服务收入（例如：Deezer和Spotify）增长了51.3％，首次超过10亿美元。数字收入中有27%来自于全球订阅收入和受广告支持的流媒体服务收入，远高于2011年的14%。

It is estimated that more than 28 million people worldwide now pay for a music subscription, up from 20 million in 2012 and just eight million in 2010.  

2013年全球订阅服务付费用户数约为2800万，2012年这一数字为2000万，而在2010年，订阅服务付费用户数仅有800万。  

Music subscription, which has helped transform Sweden and Norway in recent years, is now having similar positive impacts in Denmark and Netherlands.  

音乐订阅曾在最近几年帮助挪威和瑞典扭亏为盈，现在在丹麦和荷兰产生了相似的效果。  

Record companies continue to license many new services, with Beats Music and iTunes Radio recently launching in the US. The industry hopes and expects these services to spread quickly around the world.  There are some 450 licensed services internationally, including global services such as Spotify, which expanded into 38 new markets in 2013, Deezer, Google Play and regional services such as Muve in the US and Asia’s KKBOX.  

各个唱片公司在继续为众多新服务授权，例如最近在美国推出的Beats Music和iTunes Radio。行业希望这些服务能迅速在全球范围内推广。目前全球合法音乐服务有450多家，包括全球服务，如Spotify（Spotify在2013年入驻了38个新市场），Deezer和Google Play ，以及一些地区服务，如美国的Muve和亚洲的KKBOX。  

Downloads and physical formats remain important

下载和实体格式依然重要 

Digital downloads remain a key revenue stream, accounting for a substantial two-thirds of digital revenues (67 per cent).  Downloads are helping to drive digital growth  in some developing markets, including Hong Kong, the Philippines, Slovakia and South Africa.  Revenues from downloads globally fell slightly by 2.1 per cent in value, the decline being offset by increases in streaming and subscription revenue. 

数字下载模式仍是一项主要的收入来源，占到了数字收入的三分之二（67%），并推动着香港、菲律宾、斯洛伐克和南非等发展中市场数字收入的增长。全球下载收入略有减少，降幅为2.1%。但这种微降能够被流媒体和订阅收入的增加所抵消。 

Physical format sales still account for a major proportion of industry revenues in many major markets.  They account for more than half (51.4%) of all global revenues, compared to 56 per cent in 2012.  Although global physical sales value declined by 11.7 per cent in 2013, major markets including Germany, Italy, UK and US saw a slow-down in the rate of physical decline.  France’s physical sales grew by an estimated 0.8 per cent, helped by a local repertoire boom. 

实体格式收入在许多主要市场仍然占到了行业收入的大比重。实体格式收入约占全球收入总额的一半（51.4%），2012年时，该数据为56％。虽然2013年全球实体销售收入下降了11.7%，但德国、意大利、英国和美国等主要市场的下降速度趋缓。得益于本地曲目收入的增长，法国实体销售收入增长了约0.8%。  

While vinyl sales account for only a small fraction of the overall industry revenues, they have seen an increase in recent years in some key markets.  In the US, vinyl sales increased by 32 per cent in 2013 (Nielsen Soundscan), and in the UK, they increased by 101 per cent in 2013 (BPI).   

黑胶唱片的销售虽然仅占行业总收入的一小部分，但在一些重要市场，其收入额近年来有所增长。在美国，黑胶唱片收入2013年增长了32％（Nielsen Soundscan）；在英国，黑胶唱片收入2013年增长了101％（BPI）   

Performance rights and synchronisation income growing

表演权收入和同步使用获得的收入有所增长

Revenue from performance rights – generated from broadcast, internet radio services and venues – saw strong growth.  Performance rights income to record companies crossed the US$1 billion threshold for the first time in 2013 to hit US$1.1 billion.  This was an increase of 19 per cent, more than double the growth rate in 2012, accounting for 7.4 per cent of total record industry revenue.  

表演权收入—即从广播、网络电台以及各类场所获得的收入— 继续保持着强劲的增长。2013年表演权收入首次达到11亿美元，增长了大约19%，增幅为2012年的两倍多，占唱片业总收入的7.4%。增长了大约19%，增幅为2012年的两倍多，占唱片业总收入的7.4%。

Income from synchronisation deals, in which music is placed in advertisements, films or television programmes, declined by 3.4 per cent in 2013, and now accounts for 2.1 per cent of total industry revenue.

将音乐植入广告、电影或电视节目的同步交易的收入在2013年下降了3.4%，占音乐产业总产值的2.1%。

Emerging Markets

新兴市场

A key theme of today’s report is the huge potential of emerging markets following the expansion of licensed digital services in the last three years. Many smaller emerging markets are starting to post significant increases in revenues as digital channels open new opportunities in countries that had a weak physical retail infrastructure.  Markets posting significant increases in digital revenue included Argentina (+69%), Peru (+149%), South Africa (+107%) and Venezuela (+85%).

今天的报告的主题之一就是新兴市场的巨大潜力，以及随之而来的授权数字服务在过去三年的发展。在许多原本实体零售设施薄弱的规模较小的新兴市场，得益于数字渠道创造的新机遇，收入开始迅速增长。数字收入迅速增长的市场包括阿根廷(+69%)，秘鲁（+149％），南非（+107％）和委内瑞拉（+85％）。

The report also highlights innovative approaches to tap the huge growth potential of emerging markets. Case studies include new pre-paid subscription models bundled with devices in Brazil; the licensing of formerly-unlicensed major internet companies in China; and the opening of new operations in Africa.

本报告还突出了刺激新兴市场巨大发展潜力的创新措施。包括如下几个案例研究：巴西新型的与设备绑定的预付费订阅模式；中国对以前未授权的几大主要互联网公司的授权；以及非洲开展的新业务。

2013 Global Recording Artists Chart, Albums and Singles Charts

2013年全球唱片产业艺人、专辑和单曲排行榜

Reflecting the increasing diversity of digital channels, IFPI launched its inaugural Global Recording Artist Chart in January 2014.  The chart captured the popularity of artists across multiple licensed channels, including streams on access services such as YouTube and Spotify as well as ownership services such as download stores and physical sales across 2013.  It was topped by UK-Irish band One Direction - driven by the global success of their third album Midnight Memories and hit singles Best Song Ever and Story Of My Life.  

为展示数字渠道的日益多元化，IFPI在2014年1月发布了首期全球艺人排行榜。排行榜反映了艺人在多个授权渠道的受欢迎程度，包括2013年度YouTube和Spotify等接入服务的流媒体试听，下载网站的下载，以及实体唱片销售。英国-爱尔兰乐队One Direction摘得桂冠，该乐队的成功归功于他们第三张专辑Midnight Memories的全球热卖，以及热门单曲Best Song Ever 和 Story Of My Life.

One Direction的Midnight Memories专辑还位列2013年全球专辑排行榜的首位。该专辑是2013年英国销售最快的一张专辑，在美国发行的五周时间内售出超过100万张。在从澳大利亚到瑞典的全球数十个国家，该专辑销量均居首位。

来源: IFPI